Analyze Advertisments

1.Describe the layout of the advertisement. How is content arranged? For example, are elements arranged symmetrically or asymmetrically?

The layout of the advertisement is a simple logo of the company. The content is arranged in the middle of the image and is typically filled with white. The apple although is A symmetrical and has barely any sharp edges.

2.Describe the relationship between the written (copy) and graphic elements of the advertisement.

This company does not have text in their logo. All they have is an apple that is portrayed in a simplistic modern way.

3.How does the advertisement use page space? Is the advertisement full of text and graphics or does it have a lot of white space?

This advertisement does have a lot of page space. The advertisement its self consists if two shapes together.

4.How does the advertisement use alignment to organize its information?

This advertisement uses centering to center its logo in the middle of the page.

5.Describe the colors used on the advertisement. Do they work well together? Is there a high contrast ratio between text and background?

The colors used in the advertisement are gray and white. They work together because white and black make gray. There is not really a high contrast ratio but the logo is legible.

6.Does the color scheme add to the purpose or tone of the advertisement? What tone or message do these colors convey?

The color scheme adds a sort of modern but yet simple look to it. I think that they really put in the colors of metal to incorporate their computers. The colors convey a happy and simple tone to the viewer.


7.Is a photograph used in the advertisement? If so, what kind of shot is it? What angle is it taken from? What is the lighting like? How is color used?

There is no Photograph used in the advertisement. The advertisement is simply a logo for the company made by computers. There is no lighting and it is made up of a white color.

8.If people or animals are in the advertisement, how would you describe them? What are they doing?

There are no people or animals in this advertisement. 

9.What is the background of this advertisement? That is, where does it “take place”?

The background of this advertisement is a gray background.

10.What “story” do you think this advertisement is trying to tell?

The story that this advertisement is trying to tell is that the advertisement (an apple) is portraying the name of the company (Apple). This advertisement is simply to advertise the company's name, not the product because Apple does not sell apples.

11.Describe the font(s) used for each element of the advertisement. How does the advertisement use typography todistinguish among different elements (create hierarchy or emphasize a message)?

There are no fonts used in this advertisement.

12.Describe the font families used (name them if you can). What messages do these font families convey?

There are no fonts used in this advertisement.

13.Can you see what kind of typographical formatting has been applied (tracking, kerning, leading, and so on)? What impact do these formatting elements have on the advertisement?

There are no fonts used in this advertisement

14.How would you describe the overall feeling of this ad? What word would you use to describe it? For example, is it playful? Serious? Urgent? Hip? Glamorous? Friendly? Patriotic?

I would describe the overall feeling of this ad as simplistic,straight to the point,and playful. This is because I feel that what the company wanted was to make known that it was their company without putting in text.

15.Who is this advertisement aimed at? What message does the design convey about the audience and the client thatcommissioned it? About the product or service?

This advertisement is aimed at people who want to buy computers. The message designs says that the audience wants something simple but like able. It says that their products is modern and simple as well as smooth.

16.How does the graphic design (balance, emphasis, color, tone, and so on) communicate the content.

The graphic design communicates with the contact in a way of balance. This is because gray on either side if the advertisement is equally gray.

Business card questions

What were your initial goals for the business card?

My initial goals for the business card was to use a car company to portray. After looking at several different business cards I like the idea of putting a background. So what I did was to put a background on the title. Then I put a complementary color to blue which is orange in the middle.To add a sense of balance i did another gradient on the bottom of the card.

Does the business card you have match the initial goals? Why or why not?

The business card that I have somewhat matched the initial. If you were to look at the too you could see the resemblance. The logos are also similar to the initial logos image.

Do you have new goals in mind for the business card? If so, what are these and why are you changing your goals?

No i do not have new goals in mind for the business card. As the business changes the business while get new ideas.

What design concepts and principles did you originally incorporate into the business card?

Some design concepts that I incorporated in the business card was alignment. The text in the business card was align proportionately with the other elements. I also added color to make the text stand out more.

Do you want to include new design concepts or principles in your business card? If so, what are they and why do you

want to include them?

No I do not want to include new design concepts or principles because I want my business card to be simple and not to complicated.

I felt that I added enough information for the viewer to call or ask information.

What changes do you need to make to account for the new design concepts and principles? Sketch your changes

below in addition to writing about them.

I do not need to make changes due to the fact that I feel content with my business cards. Although if the business changes most likely the

card will change as well. The design elements that I incorporated is content with me.

Business card Why or Why not to have it.

I asked my Aunt in a email about her business card for her business. My first question was that why do you have it in the first place?She replied with "It is a great way to get the word out on your business" "It helps and is a way to advertise as well as attract costumers" She also said that it is more convenient than sending out fliers. She said that business cards helped improve her company greatly.

Reflection Question Project 2

I came up with the idea for my logo by incorporating the company I was designing for.Since the company is called "Solar Search", I instantly thought of the sun just from the word solar. The idea I was going for was to replicate the sun the best I could with the knowledge I knew. I then decided to incorporate the name of the company into the logo to let the viewer see my point. Doing so I began to think of the main colors of the sun. These colors came out to be red/yellow/orange/black, in which they were added into my logo. The colors made my logo come together and look complete.

Emphasis played a major role in the designing of my logo. It played a major role because I wanted to viewers eyes to be drawn to the text. To do so I used a variety of drop shadows/outer glows/stroke to make the text attractive to the eye. Using the shape of a circle this also helped draw attention to the middle of the circle. Movement was also used to show the motion of the sun rays. I used a variety of colors to capture the flare effect of the edges. I also used the eraser tool to shape the solar flare into triangle like shapes to show that the flares moved outward,

Vector images were basically the building blocks of my logo. To start off I used a vectored ellipse tool to create the basic elements of my logo, the sun. I then filled this sun with inner glow to fill the inside with the desired colors. Bitmap images were used to add detailing to my logo. For example I used a bitmap brush image to create the flare of the sun. I also used bitmap images in the creation of the outer flare. Since the outer flare was made up of pixels the outer layer is a bitmap image. Vector images helped also in keeping the quality of the sun whenever I wanted to re-size it.

Changes I made during the redesign step was to make the logo interseting and to make the text stand out without using such a bold stroke. Using the stroke made the text look out of place and not part of the picture. I wanted to blend the text in a way so that it felt one with the logo and at the same time to stand out to the viewer to get my point across. I also added the outer flare during this redesign. The outer flare helped intensify the logo adding the effect of the inner flare and lighting. In addition to adding lighting the outer flare also helped fill up the blank space in my logo.