Analyze Advertisments

1.Describe the layout of the advertisement. How is content arranged? For example, are elements arranged symmetrically or asymmetrically?

The layout of the advertisement is a simple logo of the company. The content is arranged in the middle of the image and is typically filled with white. The apple although is A symmetrical and has barely any sharp edges.

2.Describe the relationship between the written (copy) and graphic elements of the advertisement.

This company does not have text in their logo. All they have is an apple that is portrayed in a simplistic modern way.

3.How does the advertisement use page space? Is the advertisement full of text and graphics or does it have a lot of white space?

This advertisement does have a lot of page space. The advertisement its self consists if two shapes together.

4.How does the advertisement use alignment to organize its information?

This advertisement uses centering to center its logo in the middle of the page.

5.Describe the colors used on the advertisement. Do they work well together? Is there a high contrast ratio between text and background?

The colors used in the advertisement are gray and white. They work together because white and black make gray. There is not really a high contrast ratio but the logo is legible.

6.Does the color scheme add to the purpose or tone of the advertisement? What tone or message do these colors convey?

The color scheme adds a sort of modern but yet simple look to it. I think that they really put in the colors of metal to incorporate their computers. The colors convey a happy and simple tone to the viewer.


7.Is a photograph used in the advertisement? If so, what kind of shot is it? What angle is it taken from? What is the lighting like? How is color used?

There is no Photograph used in the advertisement. The advertisement is simply a logo for the company made by computers. There is no lighting and it is made up of a white color.

8.If people or animals are in the advertisement, how would you describe them? What are they doing?

There are no people or animals in this advertisement. 

9.What is the background of this advertisement? That is, where does it “take place”?

The background of this advertisement is a gray background.

10.What “story” do you think this advertisement is trying to tell?

The story that this advertisement is trying to tell is that the advertisement (an apple) is portraying the name of the company (Apple). This advertisement is simply to advertise the company's name, not the product because Apple does not sell apples.

11.Describe the font(s) used for each element of the advertisement. How does the advertisement use typography todistinguish among different elements (create hierarchy or emphasize a message)?

There are no fonts used in this advertisement.

12.Describe the font families used (name them if you can). What messages do these font families convey?

There are no fonts used in this advertisement.

13.Can you see what kind of typographical formatting has been applied (tracking, kerning, leading, and so on)? What impact do these formatting elements have on the advertisement?

There are no fonts used in this advertisement

14.How would you describe the overall feeling of this ad? What word would you use to describe it? For example, is it playful? Serious? Urgent? Hip? Glamorous? Friendly? Patriotic?

I would describe the overall feeling of this ad as simplistic,straight to the point,and playful. This is because I feel that what the company wanted was to make known that it was their company without putting in text.

15.Who is this advertisement aimed at? What message does the design convey about the audience and the client thatcommissioned it? About the product or service?

This advertisement is aimed at people who want to buy computers. The message designs says that the audience wants something simple but like able. It says that their products is modern and simple as well as smooth.

16.How does the graphic design (balance, emphasis, color, tone, and so on) communicate the content.

The graphic design communicates with the contact in a way of balance. This is because gray on either side if the advertisement is equally gray.